Italian Tourism Board

The Italian Tourism Board, also known as ENIT (Ente Nazionale Italiano del Turismo), is a government organization responsible for promoting Italy as a travel destination. It develops marketing campaigns, provides information to tourists, and collaborates with travel industry partners worldwide. Its goal is to highlight Italy's cultural heritage, landscapes, cuisine, and attractions to attract visitors, support local businesses, and enhance Italy's reputation as a leading global tourist destination. ENIT works both nationally and internationally to boost tourism, ensuring travelers experience Italy's rich history and vibrant culture.