Italian National Tourist Board

The Italian National Tourist Board, also known as ENIT, is the official organization responsible for promoting Italy as a travel destination. It works to showcase Italy’s rich culture, history, cuisine, and landscapes to visitors worldwide. ENIT collaborates with local tourism entities, travel operators, and media to attract tourists, support Italy’s tourism industry, and enhance the country’s international image. Its goal is to inspire travel to Italy, ensuring visitors experience its authentic beauty and heritage responsibly and sustainably.