"It's On Us" Campaign

The "It's On Us" campaign is a national initiative aimed at combating sexual assault, particularly on college campuses. Launched in 2014 by the Obama administration, it encourages individuals to take responsibility in preventing sexual violence. The campaign promotes awareness, education, and community involvement, urging everyone—students, faculty, and staff—to recognize and intervene in situations that could lead to assault. By fostering a culture of consent and respect, "It's On Us" seeks to empower people to stand against sexual violence and support survivors, ultimately creating safer environments for all.