Issue Management

Issue Management in the context of Crisis Communications involves identifying, monitoring, and addressing potential problems that could escalate into larger crises. It focuses on proactive strategies to manage risks before they develop into significant issues that affect an organization’s reputation or operations. This includes assessing potential threats, communicating transparently with stakeholders, and developing plans to mitigate risks. By effectively managing issues, organizations can maintain trust, protect their reputation, and ensure they respond appropriately if a crisis arises.