ISO50

ISO50, also known as "The Principles of Minimalist Design," is a book by designer and artist Dieter Rams. It outlines ten fundamental principles for creating functional, honest, and timeless designs, emphasizing simplicity, clarity, and sustainability. These principles serve as a guideline for designers to develop products that are user-friendly and aesthetically pleasing without unnecessary complexity. Essentially, ISO50 advocates for thoughtful, minimal design that balances form and function, encouraging creators to focus on what truly matters and avoid excess or superficial features.