Islamic marketing

Islamic marketing is a business approach that aligns marketing principles with Islamic ethics and values. It emphasizes honesty, transparency, fairness, and respect for consumers, while avoiding practices forbidden in Islam, such as usury or deceptive advertising. The goal is to build trust and long-term relationships with Muslim customers by offering products and services that adhere to Islamic principles, like halal standards. It also considers cultural sensitivities, promoting social responsibility and ethical conduct in marketing strategies. Overall, Islamic marketing seeks to balance commercial success with moral integrity rooted in Islamic teachings.