Islamic consumer behavior

Islamic consumer behavior refers to the purchasing habits of Muslim consumers, guided by religious principles and ethical considerations. They prioritize products that comply with Shariah law, avoiding items like alcohol, pork, or those involving interest (riba). Trustworthiness, purity, and social responsibility influence their choices. Additionally, cultural values such as modesty and community welfare shape their preferences. Brands that demonstrate ethical practices and align with Islamic morals tend to attract Muslim shoppers. Overall, Islamic consumer behavior balances personal religious beliefs with practical needs, promoting ethical consumption and social harmony.