IPTC

IPTC (International Press Telecommunications Council) is a standard used by photographers, publishers, and media organizations to embed descriptive information—such as captions, keywords, author details, and copyright data—directly into image files. This metadata helps manage, organize, and verify images, making it easier to search, attribute, and protect media content. Think of it as a digital label that accompanies the photo, providing essential context and details without altering the visual itself. IPTC standards ensure consistent and reliable communication of this information across different software and platforms.