IP Assets

IP assets, or intellectual property assets, are creations of the mind that have value and can be legally protected. This includes things like inventions, patents, trademarks (brand names and logos), copyrights (books, music, software), and trade secrets. These assets give their owners exclusive rights to use, sell, or license the creation, helping to maintain a competitive advantage. Essentially, IP assets are intangible assets that represent a company’s innovative ideas, branding, and creative works, which can be critical to its success and can be monetized or used strategically in the marketplace.