"Inverting the Pyramid"

"Inverting the Pyramid" is a phrase used in journalism that describes a writing style where the most important information—such as the main facts or conclusions—is presented at the beginning of an article. This approach allows readers to quickly grasp the key points without reading the entire piece. The term comes from the idea of flipping the traditional ladder-like structure of a news story on its head, prioritizing essential details upfront, with supporting information following. It was popularized to improve clarity and efficiency in conveying news, especially in fast-paced media environments.