Interview-based research

Interview-based research involves collecting detailed information directly from individuals through conversations. Researchers ask specific questions to understand their perspectives, experiences, or insights on a particular topic. This method allows for in-depth exploration of complex ideas and personal viewpoints, providing rich, qualitative data. It’s commonly used in social sciences, healthcare, and market research to gain a nuanced understanding that other methods might not capture. The success of this approach depends on well-designed questions and skilled interviewing to ensure honest, meaningful responses.