Internet meme theories

Internet meme theories explore how memes—ideas, images, or videos shared online—spread and evolve within digital culture. Key concepts include "meme as unit of culture," suggesting memes replicate like genes, adapting over time; "viral spread," where memes gain popularity rapidly; and "cultural context," indicating memes resonate differently across audiences. Theories highlight the role of social networks, user participation, and humor in shaping memes, influencing behavior, beliefs, and communication. Understanding these theories helps explain the impact of online content on society and how shared experiences create connections among users.