International Strategy

International strategy refers to the plan multinational companies use to operate and compete in different countries. It involves balancing global efficiency with the need to adapt products and services to local markets. This might mean creating a standard brand for global recognition while also customizing offerings based on local tastes and preferences. The goal is to maximize profits by leveraging global resources and capabilities while responding effectively to local market dynamics. Essentially, it’s about being both a global player and a local contender.