International Singapore Tourism Board

The Singapore Tourism Board (STB) is the government agency responsible for promoting and developing tourism in Singapore. It works to attract visitors from around the world by creating appealing travel experiences, marketing Singapore as a destination, and supporting the hospitality industry. STB also plans tourism-related initiatives, events, and infrastructure to enhance the city-state’s appeal. Its goal is to boost the economy through tourism while ensuring visitors have memorable and high-quality experiences. Essentially, STB acts as Singapore’s ambassador to the world’s travelers, showcasing the country's attractions, culture, and hospitality.