International Place Branding Association

The International Place Branding Association (IPBA) is a global organization that brings together professionals and experts focused on promoting cities, regions, and countries. Its goal is to help places develop strong, positive reputations to attract residents, tourists, businesses, and investors. The IPBA shares research, strategies, and best practices on how to craft a compelling brand identity for places. By fostering collaboration and knowledge exchange, it aims to support places in achieving sustainable growth and recognition on the world stage.