International Mystery Shopping Association (IMSA)

The International Mystery Shopping Association (IMSA) is a professional organization that supports companies and individuals involved in mystery shopping—evaluations where discreet shoppers assess the quality of service, cleanliness, and overall experience at businesses. IMSA provides industry standards, certification, training, and networking opportunities to ensure consistent, reliable evaluations. Its goal is to help organizations improve customer service and operational performance through qualified, ethical mystery shopping practices. Essentially, IMSA promotes best practices and professionalism in the mystery shopping industry worldwide.