International Motor Sports Association

The International Motor Sports Association (IMSA) is an organization that sanctions and manages sports car racing in North America. It sets rules, organizes events, and promotes various racing series, including some of the most prestigious endurance races like the Rolex 24 at Daytona. IMSA aims to ensure competitive, safe, and exciting racing by bringing together manufacturers, teams, and drivers. It is recognized for its commitment to high-quality motorsports that appeal to both fans and industry stakeholders, emphasizing technical innovation and fair competition across different classes of sports cars.