International Motor Show (IAA)

The International Motor Show (IAA) is a major global event where car manufacturers showcase their latest models, technologies, and innovations. Held annually or biennially, it attracts industry professionals, media, and automotive enthusiasts. The event features new vehicle launches, concept cars, and advancements in areas like electric mobility, autonomous driving, and sustainability. It serves as a platform for companies to demonstrate their future visions and compete for attention within the industry. Overall, the IAA highlights the evolution of mobility and the future direction of the automotive sector.