International Market Entry Methods

International market entry methods refer to the strategies businesses use to start selling their products or services in foreign markets. Common methods include exporting goods directly to customers, partnering with local firms through joint ventures, setting up foreign subsidiaries, or franchising their brand to local entrepreneurs. Each method varies in cost, control, and risk. For instance, exporting is often less risky but offers less control, while establishing a subsidiary provides more control but requires a higher investment. Companies choose the method that best aligns with their goals, resources, and market conditions.