International Licensing Strategy

International licensing strategy is a business approach where a company allows a foreign entity to produce and sell its products or use its brand under specific conditions in exchange for fees or royalties. This strategy enables businesses to expand into new markets without the high costs of building infrastructure. It leverages local knowledge and existing distribution networks, often resulting in faster market entry and shared risks. Essentially, it allows a business to grow globally by partnering with local firms while retaining control over its intellectual property.