International Licensing Industry Merchandisers' Association

The International Licensing Industry Merchandisers' Association (LIMA) is a global organization that connects companies involved in licensing and brand extension. Licensing involves allowing different businesses to use popular characters, logos, or trademarks—like those from movies, TV shows, or sports teams—in products such as toys, clothing, or merchandise. LIMA provides its members with industry insights, networking opportunities, and resources to help grow licensing business and ensure ethical practices. Essentially, it acts as a professional hub for companies managing the commercial use of popular brands and intellectual property across various markets worldwide.