International Journal of Sports Marketing and Sponsorship

The International Journal of Sports Marketing and Sponsorship is a scholarly publication that shares research and insights on how sports organizations and brands promote themselves through marketing and sponsorships. It explores strategies, trends, and effects of advertising, sponsorship deals, and branding within the sports industry. The journal provides valuable knowledge for professionals, academics, and students interested in understanding how sports entities build relationships with audiences and businesses through marketing efforts. Its goal is to advance understanding of effective sports marketing practices and how sponsorship can enhance brand visibility and audience engagement.