International Journal of Sport Management and Marketing

The International Journal of Sport Management and Marketing is a scholarly publication that shares research and insights about how sports are managed and marketed worldwide. It covers topics like branding, sponsorship, fan engagement, and event organization, helping industry professionals and researchers understand trends and best practices. The journal aims to advance knowledge in sports business, improve strategies, and support innovations in how sports organizations connect with audiences and grow professionally. It serves as a valuable resource for academics, marketers, and managers involved in the global sports industry.