
International Hotel and Restaurant Association (IHRA)
The International Hotel and Restaurant Association (IHRA) is a global organization that represents the interests of hotels, restaurants, and hospitality businesses. It works to promote industry growth, share best practices, and advocate for policies that benefit hospitality providers worldwide. IHRA provides members with networking opportunities, industry insights, and support to navigate challenges such as regulation, sustainability, and innovation. Essentially, it serves as a voice for the global hospitality sector, helping businesses improve, stay competitive, and adapt to changing trends and policies.