International Code of Marketing of Breastmilk Substitutes

The International Code of Marketing of Breastmilk Substitutes is a global set of rules established by the World Health Organization to protect and promote breastfeeding. It aims to ensure that when formula or similar products are advertised or sold, they do not mislead parents or influence their feeding choices unfairly. The code encourages accurate information, responsible marketing, and support for mothers to breastfeed naturally. Its goal is to safeguard infants’ health by preventing commercial practices that might discourage breastfeeding, which is considered the best nourishment for babies.