International Association of Sensory Science

The International Association of Sensory Science (IASS) is a professional organization dedicated to studying how people perceive and evaluate food, beverages, and other products through their senses like taste, smell, touch, sight, and hearing. It brings together scientists, researchers, and industry experts to share knowledge, develop standards, and improve methods for sensory evaluation. The goal is to help create better products, ensure quality, and understand consumer preferences by scientifically analyzing sensory experiences. Overall, IASS advances the science behind how humans perceive and respond to sensory cues in various products.