International Association for Measurement and Evaluation of Communication (AMEC)

The International Association for Measurement and Evaluation of Communication (AMEC) is a global professional organization that sets standards and best practices for measuring the effectiveness of communications, public relations, and media campaigns. It helps organizations understand how well their messaging is reaching and impacting their target audiences through various metrics and analysis. AMEC promotes ethical practices and provides resources, training, and accreditation to improve the quality and credibility of communication measurement worldwide. Essentially, it ensures that organizations can confidently evaluate and prove the value of their communication efforts.