International Alliance for Responsible Drinking

The International Alliance for Responsible Drinking (IARD) is a global organization that works with alcohol producers, governments, and health groups to promote responsible alcohol consumption. Its goal is to reduce alcohol-related harm by encouraging policies, programs, and research that support safe drinking habits. IARD seeks to balance the social benefits of alcohol with public health concerns, emphasizing responsible marketing, informed drinking choices, and harm reduction. The organization advocates for evidence-based strategies to minimize issues like alcohol dependence, accidents, and health problems related to excessive drinking.