Internal Market Strategy

An Internal Market Strategy refers to a plan that organizations use to manage and improve the exchange of products, services, or information within themselves. It focuses on creating a competitive environment among different departments or divisions, encouraging them to operate like separate businesses. This can lead to better efficiency, innovation, and customer service because each part strives to perform better. The goal is to optimize resources, improve collaboration, and ultimately enhance overall performance, making the whole organization more effective in achieving its objectives.