Intermedia Agenda-Setting

Intermedia Agenda-Setting is a concept in media studies that describes how different media outlets influence each other’s priorities and coverage. Essentially, it means that news organizations may look to other media sources to determine which topics are important, shaping the public’s perception of what matters. For example, if one prominent news outlet emphasizes climate change, other media may follow suit, reinforcing the issue’s importance in the public agenda. This process highlights the interconnectedness of media sources in shaping not only public opinion but also each other’s content focus.