Interactive experiences

Interactive experiences are engaging activities where users actively participate rather than passively observe. They involve input—such as clicking, touching, or speaking—that influences the outcome or flow of the experience. Examples include video games, interactive websites, virtual reality, and live events with audience participation. These experiences create a sense of immersion, personalization, and engagement by allowing users to explore, make choices, and influence the results, making the experience more memorable and tailored to individual preferences.