Interactive digital media

Interactive digital media refers to digital content that allows users to engage actively rather than just watch or listen. Examples include video games, websites, mobile apps, virtual reality experiences, and social media platforms. This media type responds to user actions—such as clicking, swiping, or typing—creating a two-way communication. It enhances user involvement, personalization, and immersion, making digital experiences more engaging and tailored to individual preferences. Overall, interactive digital media transforms passive consumption into participatory experiences, blending technology and content to foster deeper engagement and interaction.