Interactive Ads

Interactive ads are advertising formats that engage viewers actively rather than passively. Unlike traditional ads that simply display information or images, interactive ads invite users to participate through actions like clicking, swiping, or exploring features—such as playing a mini-game, customizing a product, or entering their information. This engagement creates a more memorable experience and helps brands better understand consumer preferences. These ads are commonly seen on websites, social media, and mobile apps, making marketing more dynamic and tailored to individual interests.