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Interaction Service Quality

Interaction Service Quality refers to how well a company or service provider communicates and engages with customers during their interactions. It focuses on aspects like clarity, responsiveness, friendliness, and professionalism. Essentially, it's about ensuring that every contact a customer has—whether through phone, email, chat, or in person—is smooth, respectful, and meets their needs. High interaction service quality builds trust, satisfaction, and loyalty because customers feel valued and understood during each exchange. It’s a key component in delivering a positive overall service experience.