Intent-based Keywords

Intent-based keywords are specific words and phrases used in online searches that reveal what a person aims to accomplish. For example, someone searching for "best running shoes for flat feet" is showing a clear intent to find suitable footwear, while "running shoes" might be more general. Understanding these intents helps businesses tailor their content and marketing to meet what users are actually seeking—whether they want information, to make a purchase, or find a local store. Essentially, these keywords help match your online presence with what potential customers are intending to find or do.