Intellectual Property Strategy

Intellectual Property Strategy involves planning how to protect and manage creative ideas, inventions, and brand identities. It includes securing patents for inventions, trademarks for brands, and copyrights for creative works. A strong strategy helps businesses safeguard their innovations from theft or unauthorized use, enhances their competitive advantage, and can increase value through licensing or partnerships. Essentially, it ensures that the intellectual assets of an organization are used effectively, promoting growth and innovation while minimizing risks related to infringement or disputes.