integrating design and business

Integrating design and business means aligning the creative process of designing products or services with the company’s goals and strategies. It ensures that design decisions support the company’s objectives, like customer satisfaction or revenue growth, while also being innovative and user-friendly. This collaboration helps create offerings that are not only visually appealing and functional but also profitable and aligned with market needs. By working together, design and business teams can develop solutions that are both creative and commercially successful, leading to better customer experiences and sustainable growth for the company.