Insurance Distribution Directive (IDD)

The Insurance Distribution Directive (IDD) is an EU regulation designed to improve the way insurance products are sold and ensure consumers receive clear, fair, and transparent information. It sets standards for insurance intermediaries, firms, and providers, requiring them to act honestly and in customers' best interests. The IDD aims to enhance consumer protection, promote fair competition, and increase transparency across the insurance market, helping buyers make better-informed decisions when purchasing insurance policies.