Insurance Distribution Directive

The Insurance Distribution Directive (IDD) is a European regulation that sets standards for how insurance products are sold and advised upon. Its goal is to ensure consumers receive clear, fair, and understandable information about insurance options, helping them make better-informed decisions. It applies to all insurance distributors, including brokers and agents, promoting transparency, professionalism, and ethical conduct. By harmonizing rules across EU countries, the IDD aims to increase confidence in insurance markets and protect consumers from unfair practices.