Instituto de Investigación Qualitativa

The Instituto de Investigación Qualitativa is a research organization specializing in qualitative methods, which focus on understanding human experiences, opinions, and motivations. Instead of relying on numerical data alone, they use techniques like interviews, focus groups, and observations to gain deep insights into people's thoughts and behaviors. Their goal is to gather meaningful, detailed information that helps businesses, institutions, or researchers make informed decisions, develop strategies, or improve products and services based on how people actually think and feel.