Institutional Isomorphism

Institutional isomorphism refers to the process by which organizations in similar fields start to resemble each other over time. This happens because they face similar pressures, such as regulations, industry standards, or societal expectations, which influence their structures, policies, or practices. As a result, organizations adopt similar methods to gain legitimacy, survive, and remain competitive. Think of it like different companies in the same industry eventually adopting similar policies or procedures because it’s seen as the right or safest approach, not just out of necessity but also to fit into the broader organizational environment.