institutional branding

Institutional branding is the process of shaping and managing the overall identity and reputation of an organization, such as a university, hospital, or government agency. It involves creating a consistent image, messaging, and values that reflect what the institution stands for, aiming to build trust, recognition, and loyalty among its stakeholders. Effective institutional branding helps differentiate the organization from others, communicates its mission and strengths, and influences how the public and partners perceive it, ultimately supporting its long-term success and credibility.