Institute of Advertising Ethics (IAE)

The Institute of Advertising Ethics (IAE) is an organization that promotes honest and responsible behavior in advertising. It provides guidelines and standards for advertisers to ensure their messages are truthful, respectful, and transparent. The IAE aims to protect consumers from misleading or deceptive advertising while fostering trust within the industry. By encouraging ethical practices, the IAE helps maintain integrity and accountability among advertisers, brands, and agencies, supporting a fair and credible advertising environment.