Institute for Business Value

The Institute for Business Value (IBV) is a research and think tank organization that is part of IBM. It studies global business trends, technologies, and practices to help companies understand how to improve their strategies, operations, and customer relationships. The IBV provides insights, reports, and recommendations based on data and analysis, enabling businesses to make informed decisions and stay competitive in a rapidly evolving digital landscape. Its goal is to support organizations in transforming and innovating effectively in today’s complex marketplace.