Insight Selling

Insight Selling is a sales approach where the salesperson focuses on providing valuable, unique insights about the customer's business challenges and opportunities. Instead of just listing product features, they help the customer see new perspectives or solutions that the customer might not have considered. This method builds trust and positions the salesperson as a knowledgeable advisor, making the product or service more relevant and urgent for the customer’s specific needs. Essentially, it's about guiding customers to better outcomes by offering meaningful insights that facilitate informed decision-making.