Innovative Disruption

Innovative disruption occurs when a new product, service, or technology fundamentally changes an industry by offering a better, more accessible, or more affordable alternative than existing solutions. It often starts by targeting underserved or overlooked markets, gradually improving and gaining acceptance until it displaces established players. This process can reshape industries, create new markets, and shift consumer preferences, all driven by innovation that challenges the status quo. Examples include how streaming services disrupted traditional cable TV or how digital cameras replaced film cameras.