Innovation in Entrepreneurship

Innovation in entrepreneurship refers to the process of creating new ideas, products, or services that improve or transform existing markets. It involves thinking creatively to solve problems or meet needs in a unique way. Entrepreneurs harness innovation to differentiate themselves from competitors, enhance customer experiences, and drive growth. This can include developing cutting-edge technology, offering novel business models, or introducing unique features to a service. Successful innovation not only fuels business success but also contributes to economic development and societal advancement by fostering new solutions and opportunities.