Innovation and Entrepreneurship (book)

"Innovation and Entrepreneurship" is a book that explores how new ideas and creative thinking drive the creation and growth of businesses. It explains how entrepreneurs develop innovative products, services, and strategies to meet market needs and solve problems. The book covers the processes of identifying opportunities, taking risks, and turning concepts into viable ventures. It also discusses the importance of innovation in maintaining competitiveness and fostering economic growth. Overall, it provides insights into how innovative thinking and entrepreneurial action can lead to successful and impactful organizations.