Initiative for the Promotion of Mediterranean Olive Oil

The Initiative for the Promotion of Mediterranean Olive Oil is a program aimed at supporting and increasing the global appreciation of high-quality olive oil from the Mediterranean region. It focuses on promoting best practices in production, preserving traditional methods, and educating consumers about the health benefits and cultural significance of authentic Mediterranean olive oil. By fostering collaboration among producers, organizations, and governments, the initiative seeks to enhance the reputation and market presence of Mediterranean olive oil, ensuring sustainability and quality while celebrating the region's rich agricultural heritage.