Initial Coin Offering (ICO)

An Initial Coin Offering (ICO) is a fundraising method used by startups to raise capital, primarily in the cryptocurrency space. In an ICO, a company offers its own digital tokens or coins to investors, typically in exchange for established cryptocurrencies like Bitcoin or Ethereum. The funds raised are often used to develop a new product or service. Investors hope that the tokens will increase in value over time, similar to stocks. However, ICOs carry risks, including regulatory scrutiny and the potential for scams, so it's important for investors to conduct thorough research before participating.